When I moved to New York City in the summer of 2025, I started posting consistently on TikTok as a creative outlet. While I’m still growing my following, the experience has allowed me to take a hands-on approach to social media management — experimenting with new content strategies, learning editing platforms like CapCut, staying on top of current trends, and continuously discovering what drives engagement. Along the way, I’ve seen great traction (even gone viral a few times!) and collaborated with several brands.