Freelance Marketing
Freelance Marketing
Social Media
This project was completed for a creative agency working with hospitality clients and focused on evaluating, creating, and elevating social content across multiple formats. Deliverables included an Instagram audit for a hotel brand, a carousel post for a patisserie utilizing a restrained selection of unedited content, and a promotional reel for Winter WonderIsland produced using AI and stock imagery in the absence of provided assets. Each exercise required adapting to different brand voices, visual constraints, and levels of available content, highlighting my ability to think strategically, work creatively within limitations, and develop platform-native social solutions for hospitality-driven brands.
Personal Content Creation
When I moved to New York City in the summer of 2025, I started posting consistently on TikTok as a creative outlet. In the first six months of consistent posting, I grew my following by 208%, and while I’m still continuing to build, the experience has allowed me to take a hands-on approach to social media management — experimenting with new content strategies, learning editing platforms like CapCut, staying on top of current trends, and continuously discovering what drives engagement. Along the way, I’ve seen great traction (even gone viral a few times!) and collaborated with several brands.