Freelance Marketing
Freelance Marketing
Influencer & Growth Marketing Strategy
Concepted a 10-day “Summer Strength Reset” for Melissa Wood Health and developed the integrated influencer and growth marketing strategy to bring it to life. The full-funnel campaign connected influencer partnerships, affiliate marketing, email, organic social, and paid media to drive awareness, engagement, and subscriber growth.
Creator Outreach
Developed personalized creator outreach for Melissa Wood Health, tailoring messaging to each influencer’s existing relationship with the brand. Crafted distinct communication strategies designed to authentically nurture organic brand advocates, introduce creators to ShopMy, and build toward potential paid partnerships.
Content Strategy
This project, completed for a small creative agency, focused on developing strategic, platform-specific content across social media, creator partnerships, and paid campaigns. Deliverables included a social-first campaign concept, creator casting and whitelisting strategy, campaign budgeting, KPI development, and supporting creative assets.
Brand Partnerships
Created a strategic brand partnerships proposal for Artifact Uprising, designing a full-funnel ambassador program, creator campaign, measurement framework, and co-marketing partnership concept. The strategy focused on cultivating long-term brand advocacy through intentional creator relationships and emotionally resonant storytelling.
Social Media
This project, completed for a hospitality-focused creative agency, involved developing strategic, platform-specific social content for multiple brands. Deliverables ranged from an Instagram audit to static and video content created with limited or no provided assets, including a promotional reel produced using AI-generated visuals and licensed stock imagery.
When I moved to New York City in the summer of 2025, I started posting consistently on TikTok as a creative outlet. In the first six months of consistent posting, I grew my following by 208%, and while I’m still continuing to build, the experience has allowed me to take a hands-on approach to social media management — experimenting with new content strategies, learning editing platforms like CapCut, staying on top of current trends, and continuously discovering what drives engagement. Along the way, I’ve seen great traction (even gone viral a few times!) and collaborated with several brands.